MediaCom Names Sasha Savic CEO of MediaCom USA | Adweek
Advertisement

Sasha Savic Named CEO of MediaCom USA

Position new for company
Advertisement

MediaCom has expanded its domestic leadership team. The WPP media agency announced today that it has tapped Sasha Savic to serve as CEO of MediaCom USA. This is a new position at the company and Savic will begin his duties in early spring. 

“Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations,” said Harvey Goldhersz, MediaCom North America CEO, in a statement.  

Savic comes to MediaCom from Havas Media Group North America, where he was chief operating officer. He will oversee all MediaCom product, management and operations in four U.S. cities: New York, Los Angeles, Chicago and Miami. He will be based in New York and report to Goldhersz. 

The newly minted CEO is a native of Bosnia and launched his career as a founding member and producer of Youth Radio, the first independent radio station in the former Yugoslavia.