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Barnes & Noble has enlisted iconic Sex and the City star Sarah Jessica Parker to read all about its NookColor eReader in launch spots that break nationwide today.
She voices the push from New York ad shop Merkley + Partners.
“At Barnes & Noble, we’ve taken all we know about reading and put it here,” says the actress in the first commercial as visuals take viewers zooming through a B&N store to focus on the new eReader with a full-color screen.
That spot, “Love of Reading,” then shifts to a montage of lifestyle images.
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