Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With back-to-school in high gear, Sara Lee is launching the first big social media push for its deli meats division.
Part of the launch is a new Mama Saga Web series, which stars real moms who share motherhood’s woes and engage with Sara Lee’s products. Each segment features the narrator—an actress of the Second City comedy theater troupe—talking one-on-one with the viewer and either eating, preparing or sitting by a Sara Lee deli product. The company’s prepackaged meats include Cracked Pepper Turkey Breast and Brown Sugar Ham.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in