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Two years ago this month, Sapient, a Web design and digital infrastructure company, shelled out $50 million to buy Nitro, a traditional ad agency. Since then, though, little has been heard from SapientNitro’s more traditional half. And it’s not going to be a happy anniversary for the Nitro staffers left at the combined company.
Earlier this year, Nitro founder Chris Clarke, an Australian entrepreneur and filmmaker who’d given the place the idiosyncratic atmosphere it had developed since he started it in Shanghai in 2002, left the company.
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