Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Eight months after interactive specialist Sapient bought creative shop Nitro, the company is officially bringing the two together as a single brand.
SapientNitro will operate as an integrated agency with combined leadership and P&L, headed by Gaston Legorburu and Chris Clarke as co-executive directors and co-chief creative officers. The company will no longer use Sapient Interactive as a brand. As an initial step, the agencies are combining their offices in New York and London.
“The idea of a digital agency has a shelf life,” said Legorburu.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in