SanDisk Awards Account to Euro RSCG

SAN FRANCISCO Havas’ Euro RSCG has won the global advertising account of SanDisk Corp., a maker of flash memory cards.

The client, based in Sunnyvale, Calif., chose the San Francisco agency over other local shops such as Omnicom’s TBWA\Chiat\Day and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, said Jenni Katz, a representative for Euro RSCG. There were 10 agencies initially involved in the review, she said.

A campaign involving television, print, online, events and promotions will break in early April, said agency director of client services Kim Kline.