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Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, it beat out seven other brands vying for the Tribeca X Award, which the festival introduced this year to recognize the best content resulting from the marriage of entertainment and advertising.
Samsung's effort examines a young man with achromatopsia, a rare condition that leaves people colorblind. But Neil Harbisson's case is a little different: He convinces doctors to implant an antenna in the back of his head that allows him to hear colors.
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