Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week.
With a whopping 10.6 million views, according to the VidIQ chart, the spot—the new phone's "official introduction"—got more than a million views more than last week's winner, Pepsi MAX.
Samsung nailed down two other spots in the top five. Another "official introduction"—this one for its Gear 2 and Gear Fit fitness-tracking smartwatch—made the third position with 4.25 million views, and the virally titled "Amazing Things Happen—You Need to See This," promoting the brand's phones and tablets, is at No. 4 with 4.07 million.
Also making the list of top brand videos this week are spots for Pepsi's new mini cans, Mazda's resurrection of Bruce Lee, plus spots from Sony, SpeedStick, PlayStation, Subaru and GoPro. Check out the full VideoWatch/VidIQ ratings here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.