Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After five years, Samsung has opted to end its NFL sponsorship as it executes more of an entertainment-focused strategy, a source said.
Since 2005, Samsung has been a corporate sponsor of the league, paying $6 million a year for those rights, according to Sports Business Journal. In 2007, the brand also became the “Official HDTV of the NFL,” a deal that included the installation of Samsung HDTVs in select areas of all stadiums as part of the league’s HD upgrade.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in