Samsung "R&D" | Adweek Samsung "R&D" | Adweek
Advertisement

Samsung "R&D"

Advertisement

As much as we all love Ozzy, it's time for the rock legend to exit the pitch business. Every ad he's in finds the aging heavy-metal anti-hero blurting out beeped obscenities and looking befuddled. That pretty much describes this ad for Samsung's Solstice phone. We also get a lab-coat-wearing chimp that sends Ozzy a video of its own guitar-shredding performance as an invitation to join a new band. Primates are always adorable, but I hate to see them in lab settings -- it brings animal testing to mind. The spot ends with a voiceover extolling: "Make yourself a multimedia superstar." Ironically Ozzy's status as such is diminished with each new commercials he makes.--Eleftheria Parpis