Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat

Would you do it?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you get twitchy when someone starts swiping back through the photos on your phone, this French ad for Samsung will truly make you uncomfortable.

I'm currently judging at the international ad community's Epica Awards in Berlin, where my fellow jurors clearly loved this spot from Leo Burnett France. The jury awarded the ad a gold in the category of "personal electronics and devices."

The ad seems to have first aired in May as part of the brand's "The Way You Are" campaign, though many of us outside France likely missed it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in