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Samsung Mobile has moved creative and strategic duties for new product launches in China from its in-house team to Havas’ Euro RSCG.
The appointment is the latest in a series of telecommunications accounts held by the agency, including LG, Ericsson and China Telecom.
The move also comes at a time of strong growth for Samsung, with mobile shipments increasing by 16 percent in the third quarter of 2009, compared with the same period last year.
Samsung Electronics also reported a 186 percent increase in Q3 profits.
Tammy
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