Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Samsung has put up in-store displays at 2,000 retailers in the U.S. in hopes of educating consumers about high definition technology, which 89% of Americans have trouble understanding (according to studies).
The displays show a number of Samsung home theater components and explain HDTVs, Blu-ray players, home theater receivers and speaker systems.
“Samsung hopes to help consumers immediately recognize, right at the point of purchase, the true benefits of HD for their home, while providing consumers a number of options and total solutions to make HD a part of their lives,” said Tim Baxter, evp-sales and marketing at Samsung Electronics, Ridgefield Park, N.J.
Some electronics manufacturers see the digital conversion in February
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in