Samsung Asks Fans to Create Pregame Super Bowl Spot

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Samsung Electronics America is flexing its status as provider of the “Official HDTV of the NFL” by inviting fans to share their rituals and experiences of watching pro football through its new campaign, “That’s How I See It.”

Throughout the season, a mobile studio will tour NFL cities and stadiums, starting with New York on Sept. 4, to record fans talking about pregame rites and defining moments of their football watching history.

Beginning next month, visitors to Samsung.com/HowISeeIt

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