Sam's Club Cuts Out Paper Coupons | Adweek Sam's Club Cuts Out Paper Coupons | Adweek
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Sam's Club Cuts Out Paper Coupons

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Sam's Club is giving its members the chance to say goodbye to coupon clipping. The warehouse club today announced the introduction of eValues, a personalized digital savings program providing paperless coupons.
 
Members will automatically receive customized discounts, based on the items they purchase, at checkout. Offers cover a wide-range of products including food, office supplies, tires, appliances, electronics and mattresses.
 
eValues accounts can be managed online at samsclub.com. Accounts can also be checked via kiosks that have been installed at more than 600 store locations. Offers can be sent to member's iPhones, BlackBerrys and smart phone devices for shopping ease.
 
The eValues program is available at Sam's Club locations for those enrolled in the Sam's Club Plus Advantage and Business memberships.
 
A recent Scarborough Research study found e-coupons have been gaining in popularity. Eight percent of U.S. households currently receive coupons via e-mail or text message. 
 
"This program enables us to simplify our members' lives by eliminating the wasteful practice of couponing that requires consumers to do all the work," said Cindy Davis, executive vice president of membership, marketing and e-commerce at Sam's Club, in a statement. "With eValues, we can ensure we are providing superior, more relevant offers based on member preferences."