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NEW YORK Publicis Groupe’s Saatchi & Saatchi in New York has bested two Interpublic Group shops to land creative duties on FluMist, an account with billings estimated at $40 million, said sources.
The other finalists were the New York offices of McCann-Erickson and Foote, Cone & Belding, sources said.
The review was managed by AAR Partners in New York. Saatchi could not be reached.
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