Publicis-owned healthcare agency Saatchi & Saatchi Wellness has hired Carol Fiorino as a second creative director, reporting to CCO Helayne Spivak.
Fiorino, formerly a creative director at Euro RSCG Life, fills a position vacated by Sergio Flores, now at post-production house Leroy + Clarkson. Fiorino, who left Euro in 2009 and has since been freelancing, will split duties with SSW cd Stuart Fink. Her experience at Euro included pharmaceutical giants like Bristol Myers Squib, Biogen and Sanofi-Aventis.
SSW handles traditional and digital work for clients including anti-allergy medication Allegra (Sanofi), anti-bloodclot drug Plavix (Sanofi & BMS), Nestle Nutrition, and anti-heartburn medication Nexium (Astra Zeneca).