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NEW YORK In order to show the world of a Toyota Motorsports engineer where “what is light must be strong and what is strong must be light,” according to a voiceover, Saatchi & Saatchi created a futuristic office building where a paper plane can burst through walls.
Chelsea Pictures’ Ago Panini directed the 30-second television commercial for the Torrance, Calif., agency.
Panini shot the spot in his native Italy, where a warehouse-like studio in Rome was transformed by creatives including art director Dino Spadavecchia into a brightly decorated office building.
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