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TORRANCE, CALIF. – PIP Printing last week named Saatchi & Saatchi/Pacific here to handle the creative and strategic portions of its estimated $5-million account.
The award culminated a year-long search that involved some 15 agencies in a series of informal meetings. That review process may have helped Saatchi snag the business. ‘Saatchi wasn’t an obvious choice,’ said Chuck Carr, director of marketing for the $226-million printing products and services chain. ‘We thought they were just another big, Madison Avenue agency.’
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