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NEW YORK Saatchi & Saatchi today named a new senior group account director on its General Mills account: Joe Belmonte, a former managing partner at Amster Yard and group account director at DDB.
Belmonte, who starts April 1, will report to Saatchi’s New York CEO Mary Baglivo.
His hire coincides with the promotion of seven Saatchi staffers who work on General Mills.
The agency said Belmonte would oversee two lines of business but declined to name the products he will manage.
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