Saatchi & Saatchi shifted a top creative player to its New York headquarters and expanded the role of its strategic planning chief.
New York chief strategy officer Claudine Cheever added responsibility for Latin America and Canada while worldwide digital cd Tom Eslinger left the shop’s London office to steer integrated production in New York.
The moves come as Saatchi fills the revenue hole left by the loss of J.C. Penney, a significant creative account that exited in December. Since then, the agency has added lead creative duties for Miller Lite, Chase’s Sapphire credit card and Kraft brands Capri Sun and Kool-Aid.
As New York’s planning chief, Cheever, 44, managed a department of 30 planners. She’ll now oversee some 50 planners across 17 offices in North America, Canada and South America, according to an agency representative. (The agency’s Torrance, Calif., office is not included.)
Cheever’s new (and lengthy) title is chief transformation officer, chief strategy officer of the Americas. She continues to report to Mary Baglivo, chairman of the Americas.
In his new role as ecd of integrated of production, Eslinger will work closely with New York chief creative officer Con Williamson.
Eslinger, 46, is a Saatchi veteran, having joined the Publicis Groupe shop in 1998. Before London, he worked in the agency’s Torrance office. He retains his global digital role, which he assumed in 2006.