Saatchi Bolsters New York Leadership Team

Moves come amid business rebound

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Saatchi & Saatchi shifted a top creative player to its New York headquarters and expanded the role of its strategic planning chief.

New York chief strategy officer Claudine Cheever added responsibility for Latin America and Canada while worldwide digital cd Tom Eslinger left the shop’s London office to steer integrated production in New York.

The moves come as Saatchi fills the revenue hole left by the loss of J.C. Penney, a significant creative account that exited in December.

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