LOS ANGELES Publicis Groupe's Saatchi & Saatchi said it has restructured its account management team (now called the idea management group), promoting Chuck Maguy to group director and hiring Tara Stephens as design communications director.
"We took what was the car, truck and SUV portfolio and realigned it to Toyota's needs," said agency president David Murphy. "Now we have customer groups for youth, hybrid synergy drive, trucks, motor sports, family and affluent boomers."
The Torrance, Calif., agency also plans to make a senior hire following the recent departure of former group account director Tim Murphy, who left to become president of Siltanen & Partners [Adweek Online, Aug. 8].
Tim Murphy's successor will guide efforts aimed at families, boomers and the retail segment, while Maguy, who had been communications planning director at the shop, will now oversee motor sports-related assignments (including the Nextel Cup launch next year), HSD and youth nameplates such as Yaris.
Stephens joined this week in a newly created position. "We hired her to bring true passion and an expertise in design communication," David Murphy said. "She will be leading the development of the branding for the next-generation Tundra, which is really launching the Toyota truck franchise."
She partners with creative director Rasmus Blaesbjerg, and the two report to executive creative director Harvey Marco.
"It's an energetic environment with lots of stuff going on," said Stephens. "I hope to bring a new branding-design perspective to the agency."
Stephens most recently served as client managing director at brand consulting company Landor Associates in Irvine, Calif., where her accounts included Jaguar and Lincoln-Mercury. Prior to Landor, she worked at Direct Partners, Carter Hawley Hale and in marketing and promotions at Mercedes-Benz.