Ryan Lochte Seeks Fresh Start From His Drama-Filled Past in PowerBar Campaign

Also putting 'questionable hairstyles' behind him

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If anyone needs a fresh start, it's Olympic swim bro Ryan Lochte. PowerBar is giving him that, in a new tongue-in-cheek campaign from BSSP that encourages all of us to get healthier in 2017.

The general public's New Year's resolutions likely aren't as extreme as Lochte's—after all, most of us don't need to get rid of blue hair, or repair our reputations after falsely claiming to be robbed at gunpoint at the Olympics in Rio. In the spot, though, Lochte takes things in stride, joking about how he wants to put "questionable hairstyles and stuff that happened" in the rear view.

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