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Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag.
Historically, the company’s marketing has been modest and largely tactical—some in-store marketing supported by public relations initiatives. Now, however, Levy, the former head of U.S. marketing at Anheuser-Busch, is readying a digital campaign from new agency McKinney in Durham, N.C. that’s slated to launch in about a month.
Later in the year, Royal Canin may add print or outdoor ads to the mix.
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