Roth Puts Price Tag on Draft's Reputation

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IPG CEO Michael Roth has calculated the cost of an agency’s reputation-and he’s priced it at around 40 million bucks.

That’s how much IPG’s The Martin Agency stands to gain should it prevail in this increasingly ridiculous review for Wal-Mart’s $570 million ad account.
 
But by allowing Martin to proceed after Wal-Mart dumped IPG’s winning shop, DraftFCB, Roth does nothing to dispel mounting industry speculation that something far more sinister than a fancy dinner, a fast car and flirtatious execs tore apart agency and client.

Let’s

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