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The May Department Stores Co. is seeking to consolidate its estimated $100 million-plus broadcast media planning and buying account, currently handled by several agencies, sources said.
The St. Louis-based retailer, which claims to be the second largest department store operator in the U.S., is said to be limiting its shopping list to roster agencies, but some of its smaller vendors are partnering with larger media shops to pitch the business.
The contenders include May Co.
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