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LOS ANGELES Park Place Entertainment Corp. has promoted Steven Rosen to senior vice president of marketing, a new position, the company said.
Rosen, who was formerly the executive in charge of marketing for the company’s mid-South region, will lead company-wide marketing and will report to Park Place president and chief executive officer Wallace Barr.
The promotion comes as the Las Vegas-based Park Place prepares to roll out several marketing initiatives, including the launch of the company’s new name, Caesars Entertainment, which is expected to take effect in January 2004; the expansion of its Connection Card customer loyalty program; and ongoing development of its customer data warehouse.
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