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The federal agencies behind the government's proposed voluntary guidelines for marketing food to children appear ready to back down on certain elements of the guidelines that have been the subject of vigorous opposition from the food and advertising industries.
In testimony that he'll deliver during a House subcommittee hearing Wednesday, David Vladeck, the director of the Bureau of Consumer Protection within the Federal Trade Commission, one of the four agencies in the Interagency Working Group responsible for the guidelines, will say that "the Working Group is in the midst of making significant revisions to its preliminary proposal," and that these revisions "go a long way" toward addressing concerns from industry, and "share much in common" with an industry self-regulatory program.
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