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DENVER Cultivator Advertising & Design has added RockResorts in Broomfield, Colo., for ad chores following a review, according to the agency.
The Denver-based shop succeeds E.B. Lane in Phoenix, which did not defend, as lead creative shop. Caroline Watson Media Services, also in Denver, continues to handle buying chores.
Initial efforts will target upscale travelers with household incomes of $150,000-plus. Print, radio, outdoor, online, direct and collateral are all in the mix and scheduled to break next month.
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