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SAN FRANCISCO The Sprint business division launches a new 30-second television spot this week starring the latest model BMW, via Publicis & Hal Riney here, the agency said.
“The Build/BMW” special effects spot features a 2006 BMW 3-series constructing itself out of thin air on a city street, after a gearshift handle falls from the sky into a man’s hand.
Stylewar of Stockholm, Sweden, directed the ad, and San Francisco’s The Orphanage (Sin City, Hell Boy) created the special effects.
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