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LOS ANGELES Publicis & Hal Riney beefed up its mobile marketing division by hiring of Dave Whetstone, former chief marketing officer at MobiTV, according to the agency.
“We understand that mobile marketing comes with very specific challenges and opportunities for marketers,” said Karen Francis, CEO of the San Francisco agency, in a statement. “We’re thrilled to have Dave’s expertise and entrepreneurial instinct to help us navigate the nascent landscape.” His title at Riney is vp, director of mobile marketing.
Whetstone,
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