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Fans will find a full-fledged block party taking place next week outside the US Airways Center in Phoenix, where the 2009 NBA All-Star Game will be held.
Right Guard, which became an official marketing partner of the NBA last June, is again partnering with the league to host the NBA All-Star Block Party, as part of which fans and locals will be able to participate in basketball-related activities from Feb. 12-15.
The four-day event will include live music performances, food and beverage kiosks,special activities, appearances by NBA players and the sale of official All-Star 2009 merchandise.
Right Guard also will give away coupons for free products, such as its new Fast Break deodorant.
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