Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Independent The Richards Group in Dallas said it has been chosen by Fleet Laboratories (formerly C.B. Fleet) for ad chores following a review.
The incumbent, Havas-owned Euro RSCG in Chicago, did not defend.
The Lynchburg, Va.-based client spends $10-15 million annually on its Summer’s Eve line of feminine care and digestive care products.
Richards’ responsibilities will include brand planning, creative development, digital design, public relations and media planning and buying.
Consultancy Hasan + Co. led the search process.
The new business arrives as Richards bids farewell to two sizable accounts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in