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DALLAS Portable On Demand Storage — better known as PODS — will be keeping its creative and strategic planning business at independent The Richards Group here following a review.
TV and print are slated to launch before year’s end, with digital elements to follow shortly thereafter.
Ad spending for PODS has been on the rise, with the client’s measured media outlay totaling $8 million through the first half of 2009, double its entire ad spend for all of last year, per Nielsen.
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