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R/GA has been named Grey Goose vodka’s first digital agency of record. The Interpublic agency won the global assignment after a review involving undisclosed contenders.
The account will be based at R/GA’s Chicago office, which the agency opened last year, and will include responsibilities like platform development and mobile and social initiatives.
Premium spirits is the digital agency’s second new category this year, after R/GA added flavoring marketer McCormick & Co. in February.
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