R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ FuelBand

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CANNES, France—Nike and R/GA are going to have to build a new gadget just to keep track of their advertising awards.

The pair were awarded the coveted Titanium Grand Prix at the Cannes Lions festival here tonight for Nike+ FuelBand, the accelerometer you wear on your wrist that tracks your activity and energy expenditures and translates them into "Nike Fuel." They had already won a Cyber Grand Prix earlier this week for FuelBand. The win echoes 2007, when they also reeled in Titanium and Cyber Grand Prix awards for the original Nike+ Running system.

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