Reward Program Members Are Brand Champions

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Brands better keep members of their rewards programs happy. A new study from Colloquy finds that customers who participate in loyalty-building efforts, like MyCokeRewards and the Best Buy Reward Zone, are 70 percent more likely to actively recommend a product, service or brand than the general population.

The New Champion Customers: Measuring Word-of-Mouth Activity Among Reward Program Members study polled more than 7,000 consumers in the U.S. and Canada. Of those who participated in reward programs, 55 percent described themselves as brand champions.

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