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Revlon is contacting agencies to handle its $100 million-plus account and is expected to make a decision by the end of February.
The company, which has long been among the most aggressive marketers in skin care, cosmetics and hair coloring, has signaled its intent to pursue a new marketing direction. It has announced that its longtime spokeswoman, model Cindy Crawford, will be phased out of its ads over the next year.
A Revlon representative confirmed at least eight shops have been contacted, but declined to identify them.
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