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Retailers plan to make online shopping easier for consumers in several key ways, according to a report released today. The survey from Forrester Research and Shop.org found that a majority of retailers will aim to provide customers with larger amounts of better information as they make online buying decisions.
Improving the checkout process was ranked as a priority by 79 percent of the retailers. Eighty-eight percent plan to improve shipping transparency by providing more detail on costs, as well as departure and arrival times.
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