Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the recession lingering, retailers are stepping up customer service and personalized offers as they try to woo shoppers.
Panelists shared those and other observations on Oct. 2 at People StyleWatch’s Retail Summit, hosted by the Time Inc. shopping title.
With consumers reluctant to part with their money, value and uniqueness become more important than ever, panelists said.
“Sale is a key word,” said Brendan Hoffman, president and CEO, Lord & Taylor, where 20 percent discounts have replaced the old 15 percent off.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in