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Retail sites, rather than content and social-networking ones, posted the largest audience gains during the month of November, as Americans flocked online to start their holiday shopping in droves despite the lingering recession.
According to comScore, the top 10 sites that enjoyed the biggest jumps in unique user from October to November were all retail-centric, as many U.S. Web users pushed aside reading, watching video and networking with friends to start online holiday shopping. According to comScore, close to four out of five Americans visited a retail site last month.
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