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U.S. advertising spending fell 11.5 percent to $83.4 billion in the first three quarters of 2009, The Nielsen Co. said today in a report that once again highlighted that the cable TV ad market has held up better than other parts of the media business.
The year-to-date ad-spending figure is down $10.9 billion from the same period in 2008.
The only ad categories posting gains over the first nine months of the year were Spanish-language cable TV (+36.7
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