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Fifty-three percent of e-commerce sites provide users with search results that are poorly organized, leaving potential customers confused. That’s just one of the conclusions from a new study by Vividence, a San Mateo, Calif.-based online research firm. More than 13,000 Web users participated in the study of 69 e-commerce sites.
“We wanted to see how pervasive this problem was,” said Andy Cargile, director of customer experience architecture. “These were problems we heard people talking about.
“And the key thing to note is that these are basic Web design problems.
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