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Rentrak, one of several research firms offering TV measurement services based on set-top box data, announced Monday (Aug. 31) it had signed a TV measurement agreement with Outdoor Channel. The deal gives the niche cable channel access to Rentrak’s TV Essentials measurement services based on set top box data.
Outdoor Channel joins a number of other niche cable networks turning to Rentrak for TV viewing estimates including HDNet, WealthTV, Inspiration Network and more recently, Sprout.
“We selected TV Essentials, because the service measures viewer behavior from millions and provides a multitude of key metrics in an easy-to-use interface,” said Denise Conroy-Galley, senior vp of marketing and research for Outdoor Channel.
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