Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review.
Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013.
Measured media spending in 2014 was $37.4 million, according to Kantar Media.
Camp + King will debut its first work for RE/MAX in a 2016 campaign that includes a new tagline and new creative campaigns across TV, radio, digital, social, out-of-home and print.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in