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Aegis Group’s Carat has won U.S. planning and buying responsibilities for Relativity Media’s film business after a review, the client has confirmed. Ad spending for the coming year’s slate of up to 14 films is estimated at close to $200 million.
Relativity, which is behind the The Social Network, about Mark Zuckerberg and the founding of Facebook, recently acquired the marketing and distribution operation of Overture Films. That move put Relativity in the movie distribution business.
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