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NEW YORK Register.com wants to be the anti-GoDaddy.
The New York-based Internet domain name registration company is trying to position itself as the staid, buttoned-down alternative to GoDaddy.com, which is known for its racy Super Bowl ads.
“People don’t know what they [GoDaddy] do, but they have overwhelmed the market,” said Larry Kutscher, CEO of Register.com. “As a competitor, we need to get our name out.”
As part of that effort Register.com this week started testing two 30-second commercials from Fly Communications, New York.
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