Regional Telecom vs. National Carriers

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CHICAGO Dobson Cellular, a regional wireless telecommunications provider, touts the reliability of its network in a new campaign from Barkley Evergreen & Partners.

Television spots from the independent Kansas City, Mo., agency broke last week in regional markets served by the client. Dobson, which also operates under the Cellular One name, is the country’s largest regional wireless provider, offering telecommunications in 16 states.

The commercials take a humorous approach to cellular calling, depicting how Dobson’s network is so reliable that people can make a call about anything from anywhere.



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