Regian & Wilson Advertising and Public Relations in Fort Worth, Texas, was named agency for DeHaven Eye Clinic of Tyler, Texas.
Billings were undisclosed.
DeHaven has eight ophthalmology clinics in East Texas, but the first campaign will center around the laser surgery services at the company's main Tyler location, according to Regian president Julie Wilson.
Initial creative and media assignments will consist of spot television, outdoor, direct mail and some print, Wilson said. Radio is currently not on the media schedule, she said.
Client chief operating officer Clayton Bonnett said he chose Regian's staffers because of "their retail expertise, their knowledge of multimarket operations, their excellent media buying skills and creative product." --Glen Fest