Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
People love to bad-mouth Big Pharma. People also love to bad-mouth advertising. So, you’d think they’d really, really love to badmouth prescription-drug advertising. One surprise in a USA Today/Kaiser Family Foundation/Harvard School of Public Health survey is that people’s attitudes toward such advertising are in some ways more positive than negative.
Asked to render an overall judgment on prescription-drug advertising, respondents were more likely to say it’s “mostly a good thing” (53 percent) than “mostly a bad thing” (40 percent).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in